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Marketing (Minor)

A minor in marketing provides students with specialized knowledge in this dynamic business area. Students minoring in marketing acquire expertise applicable to jobs in fields such as advertising, social media marketing, marketing research and analytics, sales, consumer behavior, and sport marketing. In addition to being part of the B.B.A., the minor complements programs such as communication, fashion merchandising, graphic design, and information technology.

Minimum Grade Requirements: A cumulative GPA of 2.0 or better is required for courses in the minor.

Residency Requirement: Students must complete at least 12 credits of the minor requirements at Marymount.

Minor Requirements

Minor Required Courses

MA 132Statistical Analysis *

3

MKT 301Principles of Marketing

3

MKT 319Promotion and Digital Marketing

3

 

MKT 412Marketing Research

3

OR

DATA 325Data Analytics

3

 

MKT 416Marketing Management

3

 

MKT 204Sustainable Marketing

3

OR

MKT 305Sport Marketing

3

OR

MKT 360Consumer Behavior

3