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Retail Analytics (Minor)

The fashion industry is rapidly changing from a brick-and-mortar focused retailing environment to an industry that uses marketing analytics, artificial intelligence, and online venues to reach consumers and to create a brand identity.  The retail analytics minor will help students understand the industry, and the data that now supports it.  This minor provides a path for students to enter jobs such as market research analyst, wholesale account buyer, and retail manager.  

Minimum Grade Requirements: A cumulative GPA of 2.0 or better is required for courses in the minor.

Residency Requirement: Students must complete at least 12 credits of the minor requirements at Marymount.

Minor Requirements

Minor Required Courses

MA 132Statistical Analysis *

3

MKT 301Principles of Marketing

3

MKT 230Omnichannel Fashion Merchandising

3

MKT 282Merchandise Planning and Analysis

3

DATA 325Data Analytics

3

DATA 390Data Science Applications

3