MKT 204 Sustainable Marketing

Examines the history of green marketing from its development in the 1970s to the current ways in which companies use sustainable marketing as part of their branding strategies. Topics covered include understanding socially conscious consumers; environmentally friendly product strategies; greenwashing; social- and cause-related marketing campaigns; the role of marketing in social innovation and entrepreneurship; eco-labeling; and fair trade, organic, and environmental certifications. Liberal Arts Core/University Requirements Designation: WI. (3)