PT 775 Business and Marketing

This course is designed to enhance the PT clinical doctoral learner’s appreciation of business and management practices needed to succeed within the current healthcare landscape. Students will examine physical therapy as a healthcare business that is becoming increasingly autonomous. Applying general business principles to this evolving practice environment will include: finance, productivity, reimbursement, business planning, marketing, human resources, leadership, flexibility, and corporate compliance. This content will assist the therapist and the profession as it prepares for the future. (2)