AA 330 Omni-Channel Fashion Retailing

In this course, students will expand their understandings of fashion retailing from the brick-and-mortar to the omni-channel environment. Students will gain knowledge in the seamless distribution of fashion products through brick-and-mortar stores and direct-marketing channels that include online/mobile stores. The focus of the course is to analyze the important fashion retailing strategies developed for e-commerce. (3)