Public Relations (Minor)
Public relations represents a strategic communication process that includes ethical and professional client interactions directed at achieving mutual objectives and results, researching and analyzing trends, planning and decision making, communicating and collaborating with stakeholders, and building positive relationships with key public constituencies and the media. This minor will prepare students to meet the knowledge objectives, goals, skills, and competencies required not only in public relations, but also in related employment areas such as corporate communication, integrated marketing communication, public information, and external affairs. The minor will also prepare students for graduate education in communication, public relations, marketing, and other related fields.
The public relations minor requires a total of 18 credits. It is recommended that communication majors who wish to also minor in public relations take COMM 206, COMM 302, and COMM 401, and choose three courses from the designated marketing course options.
Minor Requirements
The public relations minor requires a total of 18 credits.
| COMM 206 | Introduction to Public Relations | 3 |
| | |
| COMM 302 | Public Relations Writing and Media Techniques | 3 |
| OR | |
| COMM 401 | Public Relations Case Studies | 3 |
Four (4) additional three-credit courses must be selected from the following list:
| COMM 209 | Contemporary Journalism * | 3 |
| COMM 302 | Public Relations Writing and Media Techniques | 3 |
| COMM 310 | Career and Professional Communication | 3 |
| COMM 315 | Writing for Digital Media * | 3 |
| COMM 401 | Public Relations Case Studies | 3 |
| COMM 402 | Organizational Communication * | 3 |
| MKT 204 | Sustainable Marketing * | 3 |
| MKT 301 | Principles of Marketing | 3 |
| MKT 310 | Event Planning | 3 |
| MKT 319 | Advertising and Integrated Marketing Communications | 3 |