COMM 201 Research Methods in Communication

Through this broad-based qualitative methods course, students will develop a working knowledge of text-based qualitative methods and different types of fieldwork used in communication research. Text-based methods include grounded theory, textual analysis, content analysis, news framing analysis, and rhetorical analysis. Fieldwork includes ethnography, observation, interview, and focus groups. Opportunities for practice using the various methods will be provided through exercises involving the practical application of methods to the collection and analysis of data. Students will look at research exemplars and practical instructions on how to investigate cultures. Students will demonstrate competence in their chosen method(s) through an original research proposal. Prerequisite: EN 102. (3)