MGT 371 Principles of Hospitality Management

This course is an undergraduate introduction to the field of hospitality management. Hospitality management focuses on the business operations of running hotels, restaurants and other travel and tourism related businesses. Students will address the growth and importance of the travel and tourism sector. Concerning the restaurant industry, students will examine market segmentation and differentiation, the various types of restaurant organizational structures, and efficient and effective restaurant operations. Concerning the hotel industry, students will examine the evolution and classification of hotel properties, the economic principles driving the business operations in the hotel industry, and marketing segmentation and differentiation factors. Additionally, the importance of the concept of service throughout the hospitality management industry will be examined. Students will complete a team project where they will demonstrate their ability to integrate and apply the hospitality concepts put forth in the course. Students must achieve a minimum grade of C. Prerequisites: ECO 210 and MGT 123 (3)