This advanced course equips students with the knowledge and skills to plan, develop, and manage effective public relations campaigns. Emphasizing a strategic and research-based approach, students will learn how to identify organizational goals, analyze target audiences, craft persuasive messaging, and implement multi-channel communication strategies. The course incorporates hands-on experience, including campaign case studies, group projects, and real-world simulations. By integrating principles of qualitative research, content production, and social media strategy, students will gain practical insights into executing successful campaigns that achieve measurable outcomes. Prerequisites: COMM 201 and COMM 315. (3)